Practical Guide to Research in Business Studies : a Practical Guide download
Practical Guide to Research in Business Studies : a Practical Guide download

Practical Guide to Research in Business Studies : a Practical Guide by Pervez N. Ghauri

Practical Guide to Research in Business Studies : a Practical Guide
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Author: Pervez N. Ghauri
Page Count: 176 pages
Published Date: 01 Feb 1995
Publisher: Pearson Education (US)
Publication Country: Upper Saddle River, United States
Language: English
Format: eBook
ISBN: 9780130157102
File size: 45 Mb
Download Link: Practical Guide to Research in Business Studies a Practical Guide
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This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

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